Looking to sell products online but don’t like to keep inventory, invest a lot of money to test out the viability of a new niche, or have to deal with the hassle of shipping products yourself? Dropshipping is for you. Dropshipping is nothing new in the business world, or online. However, over the last couple of years it’s really taken off since Internet Marketers have been diversifying their income with all the crazy regulations that they’ve started getting hit with that killed off the revenue streams they were using to make money. Why is Dropshipping the future? Zero Inventory Complete Customization Scalability Zero Inventory With traditional eCommerce models, there’s a [...]
Dropshipping, Internet Marketing, Product Marketing
Have you ever wondered how users were interacting with your website? Traditionally this is a very expensive and awkward process, because you would need to bring someone in to observe how they use it. Even then, there would be some obscurity because they knew you were watching. What if I told you that there is an easier way? What if I told you that it’s also anonymous? What if I told you that it was free? With Userfly, all of that is possible. Website Usability Testing When designing a website, there’s only so much you can do to enhance the user experience. In the end, each person is going to [...]
Internet Marketing, usability testing, user experience, website usability
Like most things in life, a process can be modeled. Adwords is no different. When clients ask me about pay-per-click marketing, their eyes often glaze over when I get too specific with them. The System’s Analysis and Design class last week went over a pretty neat concept—flow charts—to demonstrate more complex ideas into an easy-to-understand diagram. Above, you can get an idea of the concept. The advertiser chooses their keywords, bids on them, and Google distributes the ad either in their search results or through their AdSense Program. A visitor will then click on an ad using Google’s search, or through something which has an ad from AdSense for that [...]
adwords, business process management, Internet, Internet Marketing
Businesses around the world are noticing and picking up on traits and strategies used by already successful Web 2.0 companies. This trend (which is largely a common trait of ‘adapt to succeed’) has been the research of Andrew McAfee since 2006. He has coined the phrase “Enterprise 2.0” to summarize it. Enterprise 2.0 covers the three main points that executives ask when hearing the term: what is novel about it, what are the benefits, and what are the risks. The concept has fueled the yearly Enterprise 2.0 conference, where people from all industries gather to discuss new ways to get the most out of these Web 2.0 technologies. Novelty The [...]
business productivity, enterprise 2.0, internet technology, social media, social networking, user experience, web 2.0
One of the articles I came across recently walked through someone’s struggle to find the phone number to the medical center that their friend was currently in the ICU at. After hours of searching Google and calling one reception desk after another and being put on hold and transferred to the wrong department again and again, she finally got through. Needless to say, not knowing the status of her friend – they could have been dead by the time she got accurate location and status information simply because old listings in Google and proper SEO, website maintenance, and receptionist training muddled the entire process up. So, what is your business’ [...]
findability, search engine optimization, seo, user experience
