Matthew Watts

For people new to creating a blog or maintaining a website, it can be daunting to figure out where to get started. I have written a paper on web analytics and search engine optimization. Together, it can help you target where to spend your time online. The paper focuses on WordPress blogs, but can be applied to any website. It covers what web analytics and search engine optimization is, setting the basics of these up on a wordpress blog, and analyzing analytics results on on Google Analytics. Understanding Web Analytics and Search Engine Optimization

In the last class of Internet Technology, the Blue Ocean business strategy was mentioned as a possible comparable strategy to Porter’s 5-Forces model. At first I didn’t know what it was, but after hearing it described I remembered reading a bit about it in a class I had previously. What is Blue Ocean Strategy? Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth. Such strategic moves—termed “value innovation”—create powerful leaps in value for both the firm [...]