Looking to sell products online but don’t like to keep inventory, invest a lot of money to test out the viability of a new niche, or have to deal with the hassle of shipping products yourself? Dropshipping is for you. Dropshipping is nothing new in the business world, or online. However, over the last couple of years it’s really taken off since Internet Marketers have been diversifying their income with all the crazy regulations that they’ve started getting hit with that killed off the revenue streams they were using to make money. Why is Dropshipping the future? Zero Inventory Complete Customization Scalability Zero Inventory With traditional eCommerce models, there’s a [...]

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Anyone who’s been around the Internet for more than 5 minutes has stumbled across some pretty nasty landing pages. Do any of these look like stuff you’ve done? 5,000+ characters of sales copy with little to no whitespace No call to action immediately visible without scrolling Or Worse – No conversion form immediately visible If you cringed at those points and nodded, then that’s good! Admittance is the first step to recovery. 3 Things You Should Be Doing To Convert Whitespace Is Your Friend Whitespace: the portions of a page intentionally left unmarked by text or graphics. Too many people try and either cram too much into a small area [...]

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For some reason or another, more and more people seem to be posting on WickedFire that have ethical dilemmas with affiliate marketing. Another one of these threads popped up just before my class last Thursday. Is affiliate marketing ethical? This is the big question these people have. At its core, affiliate marketing is just helping one company get extra business and you getting a percentage of its profits. There are no shades of gray. Like any business model, there are many ways to go about it; not all of them are ethical. Products for the ethically conscious This brings us to the subject of the post. There was a guest [...]

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Have you ever wondered how users were interacting with your website? Traditionally this is a very expensive and awkward process, because you would need to bring someone in to observe how they use it. Even then, there would be some obscurity because they knew you were watching. What if I told you that there is an easier way? What if I told you that it’s also anonymous? What if I told you that it was free? With Userfly, all of that is possible. Website Usability Testing When designing a website, there’s only so much you can do to enhance the user experience. In the end, each person is going to [...]

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Have a website that just isn’t pulling in the conversions you know it can? How about its SERP rankings? If you’ve done all you can to increase them but just can’t, then chances are you aren’t optimizing your website effectively. Several days ago, someone posted on a WickedFire case study about how of little importance on-site optimization is. In my reply I was discussing how it should be high on your priority list because it not only compounds the effectiveness of your off-site optimization results, but increases your conversion rates if done right. After I posted my reply, I got to thinking about one of my last comments in the [...]

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