Matthew Watts

Google’s been rolling out major changes right and left over the last year. First it was Google Caffeine which brought real-time search. Then it was the Mayday update a couple months ago that completely reshaped long-tail keyword searches. It’s been a crazy year for SEO’s and Internet Marketers. Now, what if I were to tell you that Google’s latest change will have an even more profound impact? It’s looking that way. Google’s New Changes Yesterday Google was was testing 20-30 results showing on the first page at a time at varying data centers. Today, Google announced their Instant Search. The 20-30 results being shown by default on the first page [...]

Like most things in life, a process can be modeled. Adwords is no different. When clients ask me about pay-per-click marketing, their eyes often glaze over when I get too specific with them. The System’s Analysis and Design class last week went over a pretty neat concept—flow charts—to demonstrate more complex ideas into an easy-to-understand diagram. Above, you can get an idea of the concept. The advertiser chooses their keywords, bids on them, and Google distributes the ad either in their search results or through their AdSense Program. A visitor will then click on an ad using Google’s search, or through something which has an ad from AdSense for that [...]

One of the articles I came across recently walked through someone’s struggle to find the phone number to the medical center that their friend was currently in the ICU at. After hours of searching Google and calling one reception desk after another and being put on hold and transferred to the wrong department again and again, she finally got through. Needless to say, not knowing the status of her friend – they could have been dead by the time she got accurate location and status information simply because old listings in Google and proper SEO, website maintenance, and receptionist training muddled the entire process up. So, what is your business’ [...]

The Internet is a tool that a lot of us take for granted. I say this because we have become accustomed to opening our Internet browser and expecting instant gratification. If I want to read the current new, a minute later I can after visiting my favorite website. If I want to watch a movie or television show to kill some time, done. What we don’t consider is the time it takes to generate this type of content. Video content, even the most obvious thrown together one that someone makes from a webcam and Windows Movie Maker takes some thought and time to edit. So, what are the best practices [...]

For people new to creating a blog or maintaining a website, it can be daunting to figure out where to get started. I have written a paper on web analytics and search engine optimization. Together, it can help you target where to spend your time online. The paper focuses on WordPress blogs, but can be applied to any website. It covers what web analytics and search engine optimization is, setting the basics of these up on a wordpress blog, and analyzing analytics results on on Google Analytics. Understanding Web Analytics and Search Engine Optimization