Anyone who’s been around the Internet for more than 5 minutes has stumbled across some pretty nasty landing pages. Do any of these look like stuff you’ve done? 5,000+ characters of sales copy with little to no whitespace No call to action immediately visible without scrolling Or Worse – No conversion form immediately visible If you cringed at those points and nodded, then that’s good! Admittance is the first step to recovery. 3 Things You Should Be Doing To Convert Whitespace Is Your Friend Whitespace: the portions of a page intentionally left unmarked by text or graphics. Too many people try and either cram too much into a small area [...]
content writing, Internet Marketing, user experience, web content
Remember back in the 90′s when there were those things that littered your living room? You know; those books that had pictures and stories in them that cost a monthly subscription to get. When the Internet first hit mainstream, a lot of magazine and newspaper writers tried to use their same writing styles on the web, just like a lot of writers still do today. So, to fix this, let’s cover a few points that will help you better reach your target audience. Then after that, I’ll go over some writing tips. Points to consider Writing for the web is different than writing for printed media. The most noticeable difference [...]
content writing, Internet, social media, web content
