Google’s been rolling out major changes right and left over the last year. First it was Google Caffeine which brought real-time search. Then it was the Mayday update a couple months ago that completely reshaped long-tail keyword searches. It’s been a crazy year for SEO’s and Internet Marketers. Now, what if I were to tell you that Google’s latest change will have an even more profound impact? It’s looking that way. Google’s New Changes Yesterday Google was was testing 20-30 results showing on the first page at a time at varying data centers. Today, Google announced their Instant Search. The 20-30 results being shown by default on the first page [...]
google, Internet Marketing, search engine optimization, seo
Like most things in life, a process can be modeled. Adwords is no different. When clients ask me about pay-per-click marketing, their eyes often glaze over when I get too specific with them. The System’s Analysis and Design class last week went over a pretty neat concept—flow charts—to demonstrate more complex ideas into an easy-to-understand diagram. Above, you can get an idea of the concept. The advertiser chooses their keywords, bids on them, and Google distributes the ad either in their search results or through their AdSense Program. A visitor will then click on an ad using Google’s search, or through something which has an ad from AdSense for that [...]
adwords, business process management, Internet, Internet Marketing
The Internet is a tool that a lot of us take for granted. I say this because we have become accustomed to opening our Internet browser and expecting instant gratification. If I want to read the current new, a minute later I can after visiting my favorite website. If I want to watch a movie or television show to kill some time, done. What we don’t consider is the time it takes to generate this type of content. Video content, even the most obvious thrown together one that someone makes from a webcam and Windows Movie Maker takes some thought and time to edit. So, what are the best practices [...]
Internet Marketing, rich media, video
During the first of the class, the topic of favorite iPhone Apps was brought up. Dr. Piercy had mentioned to me about the Pandora Internet Radio App. After using it, I truly wish I had found it prior to purchasing the additional monthly subscription for the Premium Listening for the SiriusXM App. Though, I think I will be canceling that this month and go with Pandora – just because it seems more portable and doesn’t close my listening connection after an hour. I found Pandora significant for another reason – their use of the Music Genome Project. For those who aren’t familiar with the project, it is seeking to understand [...]
ad revenue, case study, Internet, Internet Marketing
